Aura Mom

SM Prime Holdings, Inc. (SM Prime) is taking a bold step toward environmental sustainability with the launch of the SM Waste-Free Future Manual, a practical guide designed to make waste segregation simple, actionable, and empowering. Unveiled during the Sustainability Expo (SUSTEX 2025), the manual introduces the Recyclable, Disposable, Compostable (RDC) model, a system that encourages Filipinos to build better waste segregation habits for a cleaner, greener tomorrow. Small Steps, Big Impact The Philippines faces an urgent waste management challenge. The country generates up to 61,000 tons of waste every day and approximately 2.7 million tons of plastic waste annually—figures that continue to rise with urbanization and unsustainable disposal practices. Without immediate action, the problem will only grow. Through the SM Green Movement, SM Prime is calling on individuals and communities to take part in solutions that make sustainability a part of everyday life. The Waste-Free Future Man...

In a landmark move to strengthen public awareness on online safety, SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have officially signed a Memorandum of Agreement (MOA) at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. The collaboration emphasizes the growing need for cybersecurity awareness in the Philippines, especially as more Filipinos engage in digital transactions, social media, and online services daily. Strengthening Cybersecurity Awareness for Every Filipino The MOA signing was led by SM Supermalls executives and PNP officials, including Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc.; Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls; PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management; and PBGen. Bernard R. Yang, Acting Director for PNP-ACG. Through this partnership, SM Supermalls and SM Cinemas will provide free airtime for PNP-...

For Filipinos, food is never just about eating—it’s about creating experiences. It’s the laughter shared with friends over steaming bowls of soup, the excitement of trying bold new flavors, and the joy of chasing the latest food craze. This September, SM Supermalls invites everyone to celebrate food in all its forms at the Food Fest at SM, a month-long extravaganza filled with flavors, fun, and unforgettable moments. Running from September 1 to 30, the Food Fest transforms participating SM malls nationwide into vibrant dining destinations where foodies, families, and even furbabies can indulge in culinary adventures like no other. From unbeatable dining deals and regional specialties to live entertainment and giant foodie installations, this year’s celebration is set to be the biggest food event of the season. Unbeatable Dining Deals for Everyone The Food Fest kicks off with irresistible dining promos and group deals from your favorite restaurants. With exclusive SMO Swipe Deals, foodi...

In celebration of the 125th Philippine Civil Service Anniversary (PCSA), SM Supermalls, in partnership with the Civil Service Commission (CSC), rolled out a series of nationwide job fairs designed to connect Filipinos with meaningful careers in public service. The collaboration highlights the enduring legacy of the Philippine civil service and its critical role in nation-building. For many attendees, the job fairs were more than recruitment events—they were opportunities to pursue purpose-driven careers that contribute directly to the welfare of the Filipino people. "I am happy that they came up with a job fair for government agencies. Many still want to serve and work for our government," shared jobseeker Ken Gonzaga, who submitted applications for several positions during the event at SM City North EDSA. Public Service Careers Within Reach The Civil Service Anniversary Job Fairs opened doors to thousands of vacancies across national government agencies, local government uni...

As the world continues to face pressing environmental challenges, sustainability has become more than a buzzword—it is now a collective responsibility. SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers, is taking bold steps toward a greener tomorrow through the SM Green Movement, a company-wide sustainability initiative that empowers individuals and communities to take part in creating a more climate-resilient future. Born during the height of the pandemic, the SM Green Movement started with small, personal stories: employees practicing mindful consumption at home, choosing to conserve water, reduce energy use, and recycle waste. These seemingly simple actions created ripples that grew into a full-scale movement, uniting SM Prime’s properties, stakeholders, and customers under one shared vision—to nurture the planet while supporting sustainable communities. Turning Sustainability Goals Into Everyday Actions The SM Green Movement focuses on three ke...

For pet lovers, there’s nothing quite like spending quality time with your furbabies. Now, dining out can be part of that bonding experience too—thanks to the growing number of pet-friendly restaurants in Manila. At SM City Manila, fur parents no longer have to choose between indulging in delicious food or bringing their pets along. You can now enjoy hearty meals, refreshing drinks, and sweet treats while sharing the moment with your beloved companions. If you’re wondering where to eat in SM City Manila with your pet, here are six must-try food destinations that welcome you and your furbaby for a one-of-a-kind dining experience. 1. Dig Into Classic Filipino Comfort Food at Max’s Restaurant A household name in Filipino cuisine, Max’s Restaurant remains a favorite for family dining. Their refreshing Lumpiang Ubod offers a delicate balance of vegetables, pork, shrimp, and crabmeat wrapped in a crepe, either fresh or fried. Another must-try is their All-Beef Kare-Kare, slow-cooked with ten...

Looking for new restaurants in CDO that bring exciting flavors and fresh dining concepts? SM Supermalls continues to lead the way in introducing first-to-market experiences that redefine where and how we dine. This month, food lovers in Cagayan de Oro City have more reasons to celebrate, as two bold new dining destinations open their doors at SM Supermalls: a seafood restaurant that pays tribute to Filipino heritage and the first-ever Starbucks drive-thru in Northern Mindanao. Whether you’re craving hearty seafood dishes or a quick coffee fix on the go, SM Supermalls in CDO gives you limitless ways to enjoy the good life—because every craving deserves to be satisfied. Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant Seafood lovers, rejoice! Zubaibai Seafood Restaurant has finally arrived at SM CDO Downtown, and it’s unlike anything you’ve tried before. This pork-free dining spot offers a modern twist on classic Filipino seafood dishes, making it a must-visit for families...

Looking for new restaurants in Cebu that bring comfort, indulgence, and flavors worth remembering? This month, SM City Cebu is serving up fresh foodie finds that will make every visit extra special. Whether you’re craving a quick sweet fix or a hearty meal to share with family and friends, these new dining spots combine quality, creativity, and that feel-good experience you’ll want to come back for. So, if you’re ready to treat yourself, discover the best new food spots in Cebu that everyone’s talking about. Mo’ Cookies: Giant Cookies That Make Every Day Sweeter If there’s one thing Cebuano foodies can’t resist, it’s a perfectly baked cookie—and Mo’ Cookies delivers just that. Brought to you by The Moment Group, Mo’ Cookies has quickly become a favorite snack stop for anyone looking to indulge in freshly baked, ooey-gooey, palm-sized cookies. From timeless classics like Chocolate Chip to exciting flavors such as South Cotabato Fudge and Nutella Crinkle, there’s a cookie for every mood....

What’s better than a full stomach? A heart made even more fulfilled—thanks to all the new restaurants in Metro Manilayou absolutely must try this month at SM Supermalls. This July, food lovers are in for a treat as SM continues to welcome first-in-the-Philippines concepts and flagship stores from globally loved dining brands. From artisan coffee to soulful Japanese eats, each restaurant offers a unique culinary journey that promises not just a meal, but a memory worth savoring. Whether you’re a foodie chasing the next big flavor or simply searching for a comforting dining spot, SM has everything you need to satisfy your cravings. From Artisan Hands to Everyday Moments Food always tastes better when it’s crafted with heart—from the slow preparation to the flavors that linger. At SM, you’ll find a variety of dining destinations where quality and craftsmanship are at the core of every dish. % Arabica at SM Podium – Coffee lovers, rejoice! Known for its minimalist interiors and world-class...

The Philippine coconut industry took center stage at the recently concluded 2025 COCONUTPhilippines Trade Fair, held from August 28 to September 2 at SM Megamall. Organized by the Department of Trade and Industry (DTI) in partnership with the Philippine Coconut Authority (PCA), the event highlighted the power of the coconut as both an economic driver and a symbol of Filipino ingenuity. Under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the trade fair became more than just an exhibition. It was a coconut-powered movement celebrating sustainability, farmer empowerment, and innovation across multiple industries. Coconut Products by Proudly Filipino MSMEs The trade fair showcased a diverse lineup of food, wellness, and lifestyle products made by Filipino micro, small, and medium enterprises (MSMEs). From virgin coconut oil and organic supplements to eco-friendly home essentials and coconut-based crafts, the event demonstrated how the humble ...

SM Supermalls is entering a transformative chapter as it celebrates 40 years of retail leadership in the Philippines. From its beginnings in 1985 with the opening of SM North EDSA, which forever changed the way Filipinos shopped, dined, and connected, SM has grown into a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. As it marks this milestone, SM Supermalls unveils its bold new roadmap for the future: a plan that goes beyond expansion and focuses on innovation, sustainability, and community building—all for the Filipino people. Building the Malls of Tomorrow SM Supermalls announced a flagship development strategy that will deliver one major mall every year from 2026 to 2030. These landmark projects are designed not just as shopping centers but as future-ready lifestyle destinations that anchor regional growth and strengthen local economies. Among the highly anticipated projects are: SM Sta. Rosa (Yulo) in Nuvali ...

The spirit of Filipino entrepreneurship takes the spotlight once again as the VIYLine MSME Caravan brings its vibrant showcase of local businesses to SM City Masinag from September 17 to 23, 2024. Organized by VIYLine Group of Companies in partnership with SM Supermalls, the caravan has become one of the country’s most anticipated pop-up events that celebrate the creativity, resilience, and grit of micro, small, and medium enterprises (MSMEs). From its early beginnings, the caravan has grown into a movement that not only highlights proudly Filipino products but also provides MSMEs with a platform to connect with customers, build awareness, and grow their businesses. With every stop across Luzon, it continues to empower entrepreneurs while inspiring mallgoers to shop local and shop with purpose. A Caravan of Local Creativity and Innovation Shoppers visiting SM City Masinag can look forward to a diverse array of products from Filipino-owned businesses. From beauty and wellness essentials...

Looking for your next lifestyle obsession? Or maybe you’re ready to level up the ones you already love? This season, SM Supermalls is turning up the excitement with new firsts, flagship stores, and lifestyle trends you’ll definitely want on your must-visit list. From exclusive pop culture collectibles to global fashion and sportswear icons, Metro Manila is buzzing with fresh finds that prove once again why SM is the ultimate destination for shopping, dining, and lifestyle experiences. Iconic Designs That Speak Pop Culture Some trends aren’t just trends—they’re cultural moments. That’s exactly what you’ll find at the newly opened Funko flagship store at SM Mall of Asia. Known globally for its Pop! vinyl figures, Funko has captured the hearts of fans from the Marvel Cinematic Universe, Star Wars, Jujutsu Kaisen, Demon Slayer, and even nostalgic classics like Beverly Hills, 90210. Now, Funko opens its first-ever store in Southeast Asia, bringing an immersive retail experience packed with ...

SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Philippines, officially launched the first-ever SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura in Taguig. The two-day event, held from August 29 to 30, carried the theme “Innovation for Environmental Stewardship.” It brought together over 50 exhibitors, government leaders, the private sector, international organizations, and sustainability advocates to highlight groundbreaking solutions for a greener and more resilient Philippines. A Symbolic Start: The Beat of Sustainability The expo opened with a powerful ceremonial performance called the “Beat of Sustainability.” DOST Secretary Renato Solidum and SM Prime Executive Committee Chairman Hans T. Sy struck the Solidrum—a bamboo drum developed by the DOST–Forest Products Research and Development Institute (FPRDI). They were joined by SM Supermalls President Steven Tan, SM Prime Vice Presiden...

The rich flavors, heritage weaves, and artisanal crafts of Negros are set to take center stage once again as HIMBON: The 39th Negros Trade Fair makes its much-anticipated debut at SM Aura’s SMX Convention Center from September 23 to 28, 2025. Known as the longest-running provincial trade fair in the country, this annual celebration brings together the best of Negrense creativity and craftsmanship under one roof. More than just a shopping and dining destination, HIMBON is a cultural experience—an invitation to savor, discover, and celebrate the stories of Negros told through food, fashion, and design. Whether you’re a foodie, a fashionista, or a lifestyle enthusiast, here are the top three experiences you simply can’t miss at this year’s Negros Trade Fair. 1. Culinary Creations by Rising Negrense Chefs Food always takes the spotlight at HIMBON, and this year, two rising Negrense chefs are leading the charge with world-class menus that proudly showcase local ingredients. Chef Cara Davis ...

Looking for your next hangout spot in Pasig City? The East Wing at SM City East Ortigas is the newest lifestyle hub built for every kind of squad. Whether you’re chasing global foodie adventures, hunting for Instagram-worthy murals, or planning barkada game nights, this vibrant destination brings together food, art, and play in one stylish space. From steaming hot pot and authentic Neapolitan pizza to bold mural backdrops and billiards showdowns, the East Wing proves that the East side is ready to rival Manila’s trendiest spots. For the Art Squads: Bold Murals by Kiefsix Adding a splash of creativity to the East Wing, Manila-based illustrator and creative director Kiefsix (Kiefer Indiongco) transformed blank walls into bold and colorful murals. Inspired by basketball culture, his massive artworks turn the East Wing into a mini art crawl, giving visitors a dose of culture while they shop and dine. One of the highlights is EYO, a fun sun-inspired character designed by Kiefsix. Playful, v...

The National Book Development Board (NBDB) rolled out a spirited send-off for more than 100 Filipino publishers, authors, illustrators, and creatives bound for the 2025 Frankfurt Book Fair (FBM), happening from October 15 to 19, where the Philippines takes the spotlight as its Guest of Honour (GoH). The evening celebration, held at the 2025 Manila International Book Fair at the SMX Convention Center on September 11, brought together the country’s diverse delegation for networking and a toast to this historic moment in global publishing. Guests at the send-off were given an exclusive first look at the Philippine Pavilion – a 2,300 square-meter cultural space featuring daily author talks, installations, performances, and more than 65 interdisciplinary programs highlighting Philippine literature and creativity. “The National Book Development is here to ensure that all of you are ready to present our books to the world,” said NBDB Executive Director and Philippines as Guest of Honour (PhlG...