SM Supermalls’ Bold New Era: All for You
SM Supermalls is entering a transformative chapter as it celebrates 40 years of retail leadership in the Philippines. From its beginnings in 1985 with the opening of SM North EDSA, which forever changed the way Filipinos shopped, dined, and connected, SM has grown into a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands.
As it marks this milestone, SM Supermalls unveils its bold new roadmap for the future: a plan that goes beyond expansion and focuses on innovation, sustainability, and community building—all for the Filipino people.
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Building the Malls of Tomorrow
SM Supermalls announced a flagship development strategy that will deliver one major mall every year from 2026 to 2030. These landmark projects are designed not just as shopping centers but as future-ready lifestyle destinations that anchor regional growth and strengthen local economies.
Among the highly anticipated projects are:
Beyond these flagships, SM is also investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls. These will feature open-air promenades, green spaces, lifestyle hubs, and sustainable designs, making every mall visit more vibrant, inclusive, and environmentally conscious.
A Legacy Built on Trust and Partnership
For SM, success has always been about shared growth. “At SM, we’ve always believed that success is shared. From the very beginning, SM was built on trust and relationships. We only win when our partners win,” said Steven T. Tan, President of SM Supermalls.
This philosophy has been at the core of SM’s journey—from pioneering the country’s first supermalls to becoming a trusted partner for thousands of entrepreneurs and global brands. The same spirit of collaboration drives the New Era vision, ensuring that SM malls remain trusted spaces where Filipinos come together across generations.
All for You: A Bold New Era
The All for You vision goes beyond physical expansion. It represents SM’s commitment to evolve with its communities by offering:
“This New Era is not about adding more malls,” Tan explained. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling experiences.”
40 Years of Partnership and Celebration
To mark its 40th anniversary, SM Supermalls is rolling out its biggest shopping celebration yet—with over 4,000 exclusive partner-powered deals across all 88 malls nationwide. This milestone underscores SM’s role not only as a retail hub but also as a partner in everyday life, growing hand in hand with its tenants and customers.
“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”
As it marks this milestone, SM Supermalls unveils its bold new roadmap for the future: a plan that goes beyond expansion and focuses on innovation, sustainability, and community building—all for the Filipino people.
%203.jpg)
Building the Malls of Tomorrow
SM Supermalls announced a flagship development strategy that will deliver one major mall every year from 2026 to 2030. These landmark projects are designed not just as shopping centers but as future-ready lifestyle destinations that anchor regional growth and strengthen local economies.
Among the highly anticipated projects are:
- SM Sta. Rosa (Yulo) in Nuvali – Opening in 2026
- SM Harrison in Manila – A revival of the iconic Harrison Plaza in 2027
- SM Malolos in Bulacan – Coming in 2028
- SM Cavite – Set for 2029
- SM Pasay – Scheduled for 2030
Beyond these flagships, SM is also investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls. These will feature open-air promenades, green spaces, lifestyle hubs, and sustainable designs, making every mall visit more vibrant, inclusive, and environmentally conscious.
A Legacy Built on Trust and Partnership
For SM, success has always been about shared growth. “At SM, we’ve always believed that success is shared. From the very beginning, SM was built on trust and relationships. We only win when our partners win,” said Steven T. Tan, President of SM Supermalls.
This philosophy has been at the core of SM’s journey—from pioneering the country’s first supermalls to becoming a trusted partner for thousands of entrepreneurs and global brands. The same spirit of collaboration drives the New Era vision, ensuring that SM malls remain trusted spaces where Filipinos come together across generations.
All for You: A Bold New Era
The All for You vision goes beyond physical expansion. It represents SM’s commitment to evolve with its communities by offering:
- Tenant-led retail ecosystems with flexible formats and collaborative platforms.
- Sustainability initiatives, including eco-conscious designs, renewable energy, and smarter infrastructure.
- Inclusive experiences that prioritize people-centered spaces where families, friends, and communities can thrive.
“This New Era is not about adding more malls,” Tan explained. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling experiences.”
40 Years of Partnership and Celebration
To mark its 40th anniversary, SM Supermalls is rolling out its biggest shopping celebration yet—with over 4,000 exclusive partner-powered deals across all 88 malls nationwide. This milestone underscores SM’s role not only as a retail hub but also as a partner in everyday life, growing hand in hand with its tenants and customers.
“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”
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