DTI and SM Supermalls Champion Philippine Coconut Industry at 2025 COCONUTPhilippines Trade Fair
The Philippine coconut industry took center stage at the recently concluded 2025 COCONUTPhilippines Trade Fair, held from August 28 to September 2 at SM Megamall. Organized by the Department of Trade and Industry (DTI) in partnership with the Philippine Coconut Authority (PCA), the event highlighted the power of the coconut as both an economic driver and a symbol of Filipino ingenuity.
Under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the trade fair became more than just an exhibition. It was a coconut-powered movement celebrating sustainability, farmer empowerment, and innovation across multiple industries.
Coconut Products by Proudly Filipino MSMEs
The trade fair showcased a diverse lineup of food, wellness, and lifestyle products made by Filipino micro, small, and medium enterprises (MSMEs). From virgin coconut oil and organic supplements to eco-friendly home essentials and coconut-based crafts, the event demonstrated how the humble coconut continues to create new opportunities for local communities.
Visitors were able to discover:
These products proved how coconut farming can fuel creativity, build livelihoods, and empower Filipino farmers to reach both local and global markets.
Sustainability Meets Innovation
One of the highlights of the fair was the showcase of eco-friendly innovations powered by coconuts. Exhibitors demonstrated how coconut by-products can be transformed into biodegradable materials, green household items, and natural beauty products that promote healthier lifestyles and protect the environment.
“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad,” said Dr. Priscilla Kimes of Kimes Foods (Cebu).
For many exhibitors, the event was also a testament to consistent government support. “Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” shared Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).
SM Supermalls’ Commitment to MSMEs
As co-presenter of the trade fair, SM Supermalls reaffirmed its strong commitment to MSMEs by creating spaces that elevate local industries, expand market opportunities, and showcase proudly Filipino-made products.
“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.
SM’s support ensures that Filipino entrepreneurs—many of them farmers turned innovators—can connect directly with consumers, gain exposure, and scale their businesses in both local and global markets.
A Testament to Partnership and Growth
With over 220 exhibitors nationwide, the 2025 COCONUTPhilippines Trade Fair stood as a shining example of what government-private sector collaboration can achieve. The partnership between DTI, PCA, and SM Supermalls reflects a united effort to:
The event not only celebrated the versatility of the coconut but also underscored its role in building a sustainable and inclusive future for Filipino communities.
Supporting Local, Empowering Farmers
The Philippine coconut industry remains one of the country’s strongest agricultural pillars. Through initiatives like the COCONUTPhilippines Trade Fair, Filipino farmers are given the recognition, support, and market access they deserve.
As SM Supermalls and DTI continue to collaborate on empowering MSMEs, events like this reaffirm a powerful message: supporting local means supporting Filipino farmers, families, and communities.
The 2025 COCONUTPhilippines Trade Fair at SM Megamall was more than an event—it was a celebration of resilience, sustainability, and Filipino pride, proving once again that the coconut is truly the “tree of life.”
Under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the trade fair became more than just an exhibition. It was a coconut-powered movement celebrating sustainability, farmer empowerment, and innovation across multiple industries.
Coconut Products by Proudly Filipino MSMEs
The trade fair showcased a diverse lineup of food, wellness, and lifestyle products made by Filipino micro, small, and medium enterprises (MSMEs). From virgin coconut oil and organic supplements to eco-friendly home essentials and coconut-based crafts, the event demonstrated how the humble coconut continues to create new opportunities for local communities.
Visitors were able to discover:
- Nutritious coconut food products, such as chips, flour, and plant-based alternatives.
- Wellness essentials, including oils, balms, and health supplements.
- Sustainable lifestyle goods, from biodegradable cleaning products to handcrafted accessories.
These products proved how coconut farming can fuel creativity, build livelihoods, and empower Filipino farmers to reach both local and global markets.
Sustainability Meets Innovation
One of the highlights of the fair was the showcase of eco-friendly innovations powered by coconuts. Exhibitors demonstrated how coconut by-products can be transformed into biodegradable materials, green household items, and natural beauty products that promote healthier lifestyles and protect the environment.
“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad,” said Dr. Priscilla Kimes of Kimes Foods (Cebu).
For many exhibitors, the event was also a testament to consistent government support. “Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” shared Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).
SM Supermalls’ Commitment to MSMEs
As co-presenter of the trade fair, SM Supermalls reaffirmed its strong commitment to MSMEs by creating spaces that elevate local industries, expand market opportunities, and showcase proudly Filipino-made products.
“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.
SM’s support ensures that Filipino entrepreneurs—many of them farmers turned innovators—can connect directly with consumers, gain exposure, and scale their businesses in both local and global markets.
A Testament to Partnership and Growth
With over 220 exhibitors nationwide, the 2025 COCONUTPhilippines Trade Fair stood as a shining example of what government-private sector collaboration can achieve. The partnership between DTI, PCA, and SM Supermalls reflects a united effort to:
- Drive inclusive growth in the agricultural sector.
- Strengthen the global presence of Philippine coconut products.
- Empower farmers, artisans, and MSMEs to thrive in a competitive economy.
The event not only celebrated the versatility of the coconut but also underscored its role in building a sustainable and inclusive future for Filipino communities.
Supporting Local, Empowering Farmers
The Philippine coconut industry remains one of the country’s strongest agricultural pillars. Through initiatives like the COCONUTPhilippines Trade Fair, Filipino farmers are given the recognition, support, and market access they deserve.
As SM Supermalls and DTI continue to collaborate on empowering MSMEs, events like this reaffirm a powerful message: supporting local means supporting Filipino farmers, families, and communities.
The 2025 COCONUTPhilippines Trade Fair at SM Megamall was more than an event—it was a celebration of resilience, sustainability, and Filipino pride, proving once again that the coconut is truly the “tree of life.”
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