SM Prime Reinforces the SM Green Movement: Simple Acts, Shared Impact for a Greener Tomorrow
As the world continues to face pressing environmental challenges, sustainability has become more than a buzzword—it is now a collective responsibility. SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers, is taking bold steps toward a greener tomorrow through the SM Green Movement, a company-wide sustainability initiative that empowers individuals and communities to take part in creating a more climate-resilient future.
Born during the height of the pandemic, the SM Green Movement started with small, personal stories: employees practicing mindful consumption at home, choosing to conserve water, reduce energy use, and recycle waste. These seemingly simple actions created ripples that grew into a full-scale movement, uniting SM Prime’s properties, stakeholders, and customers under one shared vision—to nurture the planet while supporting sustainable communities.
Turning Sustainability Goals Into Everyday Actions
The SM Green Movement focuses on three key pillars: waste management, water stewardship, and energy efficiency.By breaking down ambitious sustainability goals into achievable daily practices, the movement shows Filipinos that sustainability is not an abstract idea, but something that can be done every day.
Through these initiatives, SM Prime also advances its mission to achieve net-zero emissions by 2040. From building eco-friendly infrastructures to encouraging mallgoers to practice waste segregation, the campaign emphasizes that everyone has a role to play in building greener and more livable cities.
"The SM Green Movement is our way of showing care—care for our planet and care for the people who live in it," said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. "We’re not just building malls, homes, or offices—we’re building opportunities for everyone to be part of the solution. And the best part is, it starts with what we do every day."
Collaboration That Creates Lasting Change
At the core of the movement is collaboration. Real, long-term impact thrives when communities, businesses, and organizations work together. SM Prime partners with local government units, schools, NGOs, and individuals to develop solutions that not only address environmental concerns but also integrate into people’s daily lives.
"Our strength as a company comes from our ability to mobilize people around a common cause," San Agustin explained. "The SM Green Movement is about collective impact. Every bottle recycled, every drop of water saved, every watt conserved—all of it adds up."
Green Innovations Across SM Properties
Across the Philippines, the SM Green Movement is already making visible impact:
Solar Power at SM City Fairview: With a 3.785-Megawatt peak solar photovoltaic (PV) system made up of 6,882 solar modules across 4.3 hectares, this project currently holds the record as the largest rooftop solar PV installation on a commercial building in the country.
Water Recycling at SM City Baguio: A dedicated water treatment facility ensures that water is reused, conserving vital resources while fostering resilience against climate-related challenges.
Recycled Water at the Mall of Asia Complex: Water trucks carrying 100% recycled water are used to maintain greenery across the property, demonstrating innovative solutions for responsible water use.
Waste Management Through SM Cares: With color-coded bins for recyclables, compostables, and disposables, mallgoers are encouraged to “Bin It Right” and actively participate in waste segregation.
A Movement for Generations to Come
More than a corporate program, the SM Green Movement is a growing platform for advocacy and action. With every story shared and every sustainable practice embraced, SM Prime is proving that positive environmental change is within reach for every Filipino.
Through simple acts with lasting impact, SM Prime is building a greener tomorrow—one community, one household, and one choice at a time.
Born during the height of the pandemic, the SM Green Movement started with small, personal stories: employees practicing mindful consumption at home, choosing to conserve water, reduce energy use, and recycle waste. These seemingly simple actions created ripples that grew into a full-scale movement, uniting SM Prime’s properties, stakeholders, and customers under one shared vision—to nurture the planet while supporting sustainable communities.
Turning Sustainability Goals Into Everyday Actions
The SM Green Movement focuses on three key pillars: waste management, water stewardship, and energy efficiency.By breaking down ambitious sustainability goals into achievable daily practices, the movement shows Filipinos that sustainability is not an abstract idea, but something that can be done every day.
Through these initiatives, SM Prime also advances its mission to achieve net-zero emissions by 2040. From building eco-friendly infrastructures to encouraging mallgoers to practice waste segregation, the campaign emphasizes that everyone has a role to play in building greener and more livable cities.
"The SM Green Movement is our way of showing care—care for our planet and care for the people who live in it," said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. "We’re not just building malls, homes, or offices—we’re building opportunities for everyone to be part of the solution. And the best part is, it starts with what we do every day."
Collaboration That Creates Lasting Change
At the core of the movement is collaboration. Real, long-term impact thrives when communities, businesses, and organizations work together. SM Prime partners with local government units, schools, NGOs, and individuals to develop solutions that not only address environmental concerns but also integrate into people’s daily lives.
"Our strength as a company comes from our ability to mobilize people around a common cause," San Agustin explained. "The SM Green Movement is about collective impact. Every bottle recycled, every drop of water saved, every watt conserved—all of it adds up."
Green Innovations Across SM Properties
Across the Philippines, the SM Green Movement is already making visible impact:
Solar Power at SM City Fairview: With a 3.785-Megawatt peak solar photovoltaic (PV) system made up of 6,882 solar modules across 4.3 hectares, this project currently holds the record as the largest rooftop solar PV installation on a commercial building in the country.
Water Recycling at SM City Baguio: A dedicated water treatment facility ensures that water is reused, conserving vital resources while fostering resilience against climate-related challenges.
Recycled Water at the Mall of Asia Complex: Water trucks carrying 100% recycled water are used to maintain greenery across the property, demonstrating innovative solutions for responsible water use.
Waste Management Through SM Cares: With color-coded bins for recyclables, compostables, and disposables, mallgoers are encouraged to “Bin It Right” and actively participate in waste segregation.
A Movement for Generations to Come
More than a corporate program, the SM Green Movement is a growing platform for advocacy and action. With every story shared and every sustainable practice embraced, SM Prime is proving that positive environmental change is within reach for every Filipino.
Through simple acts with lasting impact, SM Prime is building a greener tomorrow—one community, one household, and one choice at a time.
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