VIYLine MSME Caravan Comes to SM City Masinag This September 17–23
The spirit of Filipino entrepreneurship takes the spotlight once again as the VIYLine MSME Caravan brings its vibrant showcase of local businesses to SM City Masinag from September 17 to 23, 2024. Organized by VIYLine Group of Companies in partnership with SM Supermalls, the caravan has become one of the country’s most anticipated pop-up events that celebrate the creativity, resilience, and grit of micro, small, and medium enterprises (MSMEs).
From its early beginnings, the caravan has grown into a movement that not only highlights proudly Filipino products but also provides MSMEs with a platform to connect with customers, build awareness, and grow their businesses. With every stop across Luzon, it continues to empower entrepreneurs while inspiring mallgoers to shop local and shop with purpose.
A Caravan of Local Creativity and Innovation
Shoppers visiting SM City Masinag can look forward to a diverse array of products from Filipino-owned businesses. From beauty and wellness essentials and fashion must-haves to home finds and foodie favorites, the caravan promises something exciting for every kind of shopper. Each booth represents the ingenuity of Filipino entrepreneurs who pour passion into their crafts and brands.
Adding to the fun and energy of the event, the dance group Mastermind—composed of Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—will deliver a special performance during the opening program. Known for their viral dance covers and collaborations with local brands, the group is sure to bring excitement and crowd engagement.
Influencer-Entrepreneurs Join the Celebration
One of the highlights of the caravan is the opportunity to meet and interact with influencer-entrepreneurs who have built businesses while inspiring their online communities. In past legs of the caravan, personalities like Toni Fowler, owner of FAB, and Vince Flores have graced the events to show support for VIYLine’s mission of uplifting MSMEs.
Well-loved hosts and fellow business owners such as Tita Krissy Achino, along with Even PH co-owners Venice Velasquez and Eve Castro, have also joined the caravan’s previous stops to emphasize the importance of collaboration and solidarity among MSMEs.
At SM City Masinag, expect the same lively meet-and-greets, interactive booths, and budol-worthy deals that have made the VIYLine MSME Caravan a crowd favorite. For many students, young fans, and shoppers, these events are more than just mall activities—they’re opportunities to support local businesses while engaging with their favorite content creators and entrepreneurs.
A Nationwide Movement of Support for MSMEs
The VIYLine MSME Caravan has already made its mark in several SM malls, including Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa. Each stop has been met with overwhelming support from shoppers eager to discover new brands, enjoy exclusive deals, and take part in the growing “support local” movement.
“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President of SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”
Event Details
📍 Where: Upper Ground Level, SM City Masinag
📅 When: September 17–23, 2024
Don’t miss this exciting week-long celebration of Filipino talent and entrepreneurship. Discover unique finds, support small businesses, and join the movement to strengthen local industries.
From its early beginnings, the caravan has grown into a movement that not only highlights proudly Filipino products but also provides MSMEs with a platform to connect with customers, build awareness, and grow their businesses. With every stop across Luzon, it continues to empower entrepreneurs while inspiring mallgoers to shop local and shop with purpose.
A Caravan of Local Creativity and Innovation
Shoppers visiting SM City Masinag can look forward to a diverse array of products from Filipino-owned businesses. From beauty and wellness essentials and fashion must-haves to home finds and foodie favorites, the caravan promises something exciting for every kind of shopper. Each booth represents the ingenuity of Filipino entrepreneurs who pour passion into their crafts and brands.
Adding to the fun and energy of the event, the dance group Mastermind—composed of Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—will deliver a special performance during the opening program. Known for their viral dance covers and collaborations with local brands, the group is sure to bring excitement and crowd engagement.
Influencer-Entrepreneurs Join the Celebration
One of the highlights of the caravan is the opportunity to meet and interact with influencer-entrepreneurs who have built businesses while inspiring their online communities. In past legs of the caravan, personalities like Toni Fowler, owner of FAB, and Vince Flores have graced the events to show support for VIYLine’s mission of uplifting MSMEs.
Well-loved hosts and fellow business owners such as Tita Krissy Achino, along with Even PH co-owners Venice Velasquez and Eve Castro, have also joined the caravan’s previous stops to emphasize the importance of collaboration and solidarity among MSMEs.
At SM City Masinag, expect the same lively meet-and-greets, interactive booths, and budol-worthy deals that have made the VIYLine MSME Caravan a crowd favorite. For many students, young fans, and shoppers, these events are more than just mall activities—they’re opportunities to support local businesses while engaging with their favorite content creators and entrepreneurs.
A Nationwide Movement of Support for MSMEs
The VIYLine MSME Caravan has already made its mark in several SM malls, including Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa. Each stop has been met with overwhelming support from shoppers eager to discover new brands, enjoy exclusive deals, and take part in the growing “support local” movement.
“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President of SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”
Event Details
📍 Where: Upper Ground Level, SM City Masinag
📅 When: September 17–23, 2024
Don’t miss this exciting week-long celebration of Filipino talent and entrepreneurship. Discover unique finds, support small businesses, and join the movement to strengthen local industries.
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