Aura Mom

 For millions of Filipinos, a trip to the local SM mall is more than just a quick errand or shopping spree. It’s a weekly tradition—a place where families gather over weekend lunches, friends meet up after school or work, milestones are celebrated, and vibrant communities come alive. But for an environment to truly serve as a communal space, it must be welcoming to everyone , regardless of their physical abilities or mobility needs. Recognizing this vital responsibility, the SM Group has long placed accessibility and inclusivity at the heart of its property development and operations. Driven by its Corporate Social Responsibility (CSR) arm, SM Cares , the conglomerate continues to cultivate spaces where Persons With Disabilities (PWDs) can navigate freely, comfortably, and with dignity. This unwavering commitment recently earned major national recognition, with the SM Group taking home 23 prestigious industry distinctions from leading organizations: the Philippine Foundation for t...

 Planning a trip to the Queen City of the South? While world-famous white-sand beaches, pristine diving spots, and centuries-old heritage sites continue to draw travelers from across the globe, Cebu is quietly undergoing an exciting transformation. Beyond its sun-soaked coastal escapes, the province is cementing its reputation as one of the Philippines' most dynamic lifestyle and urban destinations. As part of the "SM for Cebu" initiative, the region’s most-loved SM malls are redefining what it means to vacation in Cebu. By combining world-class shopping, diverse dining, high-energy entertainment, and active recreation, these supermalls offer a maxed-out itinerary where you can discover, dine, and play—all under one roof. Here is your ultimate guide to exploring Cebu’s premier urban destination hubs. 1. SM City Cebu: The Ultimate Urban Destination Situated in the heart of the city, SM City Cebu remains a preferred, comprehensive hub for both locals and tourists. Whether...

Your saved list and group chat plans are about to get significantly longer! If you’ve been looking for an excuse to plan your next weekend hangout, SM Supermalls is giving you a handful of incredible reasons across Mindanao. From world-class tech hubs and vibrant coffee spots to immersive shopping lands and cozy dining retreats, the latest slate of grand openings and upcoming arrivals is packed with flavor, fun, and fresh experiences. Whether you are a creator on the hunt for the latest gear, a caffeine enthusiast eager to try a viral brew, or a foodie searching for your family’s next go-to dinner table, here is your ultimate guide to the freshest additions across SM Supermalls in Mindanao. Let’s dive right in! DJI ARS (Authorized Retail Store) Location: Level 3, Cyberzone, SM CDO Downtown Content creators, travel vloggers, and tech enthusiasts, rejoice! Cagayan de Oro has officially welcomed its first-ever DJI Authorized Retail Store (ARS) at SM CDO Downtown’s Cyberzone. Whether you a...

In an era where environmental stewardship is no longer optional but essential, true sustainability requires moving beyond lofty promises and into high-impact operational transformation. SM Prime Holdings, Inc. (SM Prime) recently demonstrated what true corporate environmental leadership looks like by taking home the prestigious Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its group-wide initiative, SM Waste Free Future . Designed to honor businesses that have radically improved their operational models and overall sustainability performance over time, the Transformation Category recognized SM Prime’s impressive, multi-year shift toward a true closed-loop, circular economy. Here is a closer look at how SM Prime transformed its vision of a waste-free future into an award-winning, nationwide movement. 1. From Behavior Change to Systemic Transformation The journey toward a sustainable future begins with everyday habits. Launched in 2024 at the iconic S...

 Behind every handcrafted woven bag, artisanal chocolate bar, and intricate piece of local jewelry is a story—and very often, a remarkable woman who dared to turn a creative vision into a thriving business. This month, the Women Strong Network Hybrid Trade Fair kicked off its annual run at SM Megamall , creating a vibrant destination where shopping meets storytelling and local culture. Organized by the Women's Business Council Philippines (WomenBizPH) in strategic partnership with SM Supermalls through its SM for MSMEs initiative, this three-day event is far more than a conventional marketplace. It’s a movement that puts female founders, local craftsmanship, and economic empowerment at the absolute forefront. If you are looking to support proudly Filipino brands and discover unique products, here are seven reasons why this trade fair is a must-visit destination. 1. Every Booth Has a Story Waiting to Be Uncovered When you walk through the fair, you aren't just browsing retai...

 No two mall visits are ever quite the same—and that is the beauty of it! On some days, you might be in the mood for a cozy corner café to catch up with friends or finish a good book. On other days, you’re hunting down the latest lifestyle trends, taking the family out for a weekend feast, or simply looking for a fun new experience to brighten up your week. This season, SM Supermalls is turning up the excitement across Mindanao with a fresh, vibrant lineup of dining destinations, experiential hubs, and lifestyle choices. Featuring first-in-SM concepts and highly anticipated local debuts, these new openings give you even more reasons to visit your favorite SM Supermall. Whether you’re based in Cagayan de Oro, Davao, or Zamboanga, here is your ultimate roundup of what’s fresh, delicious, and worth exploring on your next mall day out! 1. Gashapon Bandai: Unwrap the Thrill of the Unseen 📍 Level 3, SM CDO Downtown Calling all anime enthusiasts, pop-culture fans, and collectors! A whol...

In today’s fast-paced, rapidly shifting job market, securing employment is only part of the equation. Staying competitive requires continuous upskilling, staying updated on industry trends, and gaining access to seamless support systems that make the hiring process hassle-free. This August, SM Supermalls is elevating the traditional career fair into a holistic workforce development ecosystem. Beyond matching jobseekers with top-tier employers, the nationwide SM Job Fair program integrates free upskilling workshops and convenient, one-stop government services to empower Filipinos at every stage of their professional journey. Whether you are a fresh graduate stepping into the job market for the first time, an experienced professional looking for a change, or a career shifter eager to acquire in-demand digital skills, here is everything you need to know about what SM Supermalls has in store for you this August. 1. The Headliner: PMAP Mega Job Fair at SM City North EDSA Mark your calendar...

Prioritizing mental health for the youth is critical to building resilient, empowered local communities. To create safe, supportive spaces where young Filipinos can speak openly about their experiences, SM Cares launched the Better Days: A Youth Mental Health Caravan . This multi-mall initiative—hosted in partnership with Mental Health Youth Hub PH , I AM MAD (Making A Difference) , the National Youth Commission (NYC) , and the Global Peace Foundation Philippines —aims to provide practical self-care guides, foster peer connections, and offer accessible mental health resources to young people across the Philippines. Fostering Safe Spaces and Peer Connections for Youth Well-Being The nationwide caravan kicked off at the SM North EDSA Skydome, followed by scheduled regional activations at the SM Center Pulilan Atrium and SM City Molino Cinema 1. Under the theme "A Space for Sharing of Hope, Creating Connections, and Building Better Communities," the event gives young participa...

 Effective marketing reaches beyond short-term consumer attention—it builds enduring community connections. Demonstrating its commitment to cultural storytelling, data-driven consumer research, and community-centric retail launches, SM Supermalls earned two Gold Awards and one Silver Award at the prestigious Marketing Excellence Awards 2026. These accolades reinforce SM Supermalls' position as an industry leader in delivering purposeful, insight-led experiences for millions of shoppers across the Philippines. Celebrating Cultural Heritage and Data-Driven Insights The multi-award-winning campaigns highlight how SM Supermalls turns local insights into high-impact regional initiatives: Gold Award for Excellence in Cultural Storytelling (SM Lanang’s Mindanao Art ): SM Lanang transformed commercial spaces into an accessible platform for regional talent, showcasing Mindanao’s rich artistic heritage. By elevating local creators, the campaign brought fine art directly into everyday public...

 In a major step toward enhancing public safety and disaster readiness, SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), the Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign . This nationwide initiative aims to strengthen emergency preparedness, improve public awareness, and build a streamlined, highly coordinated emergency response system across the Philippines. Uniting Public and Private Sectors for Public Safety The official campaign launch took place at the SM Mall of Asia Globe in observance of National Disaster Resilience Month. Over 2,000 representatives from local government units (LGUs), barangays, the Bureau of Jail Management and Penology (BJMP), the Office of Civil Defense (OCD), the Philippine Coast Guard (PCG), and the Emergency 911 National Office gathered to advocate for safer, more disaster-resilient communities. DILG Secretary ...