Aura Mom

This summer, the heat is on, but the energy is even higher at your most-loved SM Supermalls. As the country’s ultimate "third space," SM is turning up the volume with a season designed for every kind of  barkada . At the heart of this transformation is the  SM Active Hub —a thriving ecosystem for movers, players, and fitness enthusiasts—inviting everyone to  Gala To The Max  through a curated mix of high-energy sports and refreshing rewards. Dive into Summer Play with the SM Active Hub The  SM Active Hub  is more than just a fitness space; it is a community where every sprint, rally, and shared milestone allows you to experience a maxed-out summer. Fresh from its first-anniversary celebration last April 11 to 12, the hub is keeping the momentum alive with a nationwide rollout of activities that prove staying active is the best way to beat the summer slump. Whether you’re a seasoned athlete or a curious beginner, the SM Active Hub provides a dynamic environm...

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes. But beyond the numbers are real stories—of courage, determination, and new beginnings. Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls. For jobseekers like France Barcial and Mark Andrei Jimenez the experience was life-changing. “Hindi ko po expected na ngayon din ako matatanggap, bakasakali lang po” he shared, holding back ...

Forget the usual mall run; it’s time for a total vibe check.  SM Supermalls , in an electrifying partnership with  StarPop , has officially pulled the curtain back on its newest anthem,  “Gala To The Max.”  Performed by the powerhouse rising girl group  DNA , this track is more than just a catchy earworm—it is a high-energy tribute to the modern Filipino "gala" culture and the diverse tribes that call the mall their second home. As of April 12, 2026, the soundtrack to your weekend has arrived, and it is officially set to take over your social media feeds and mall hangouts nationwide. The New "Third Space": More Than Just a Shopping Destination In the Philippines, "malling" is a national pastime, but the definition of a mall visit is shifting. SM Supermalls is no longer just a place to check off a shopping list; it has evolved into a  "third space" —that vital social environment separate from home and work. “Gala To The Max” captures this exact mo...

In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM! Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE. This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You!   Play All Day, LIVE!   The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the...

The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines. For close to two decades, SM hosted the ASP Angels Walk as a celebration that aims to turn a long-standing advocacy into a meaningful celebration of inclusion, dignity, and hope. This year's celebration further expanded this advocacy by empowering communities through simultaneous walks across SM's most-loved malls nationwide. “ASP Angels Walk reminds us that inclusion is about creating space, and more importantly, making people feel that they truly belong. At SM, we are honored to walk united with the autism community—their families and fellow advocates who have long shown us the power of cour...

SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day. Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space. Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network. Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary. On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. Main celebrations took place at SM Mall...

Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself! Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls! Elevated Fits to Start Your Day Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day. New Balance   Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear. Apple & Eve  Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its f...

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business. The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls. SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao. “On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out ...