Aura Mom

The locals of the Queen City of the South know how to have a good time—because fun, festivity, and flair are part of the Cebuano identity. Known for their energetic, passionate, and irresistibly warm nature, Cebuanos welcome every new year with color, noise, and endless reasons to celebrate. From Sinulog season to year-round gatherings, Cebu never stops buzzing with life. And now that 2026 has officially arrived, SM Seaside City Cebu and SM City Cebu are ready to turn up the excitement with a curated lineup of can’t-miss experiences that highlight the fiery Bisaya spirit. Whether you're a fashion lover, a foodie, a parent, or simply someone who loves mall adventures, these SM-approved activities will elevate your lifestyle throughout the year. Here’s your ultimate guide to Cebu’s must-do mall experiences this 2026—fully Cebufied, exciting, and made with love for every Cebuano. Must-Do #1: Go Full Kikay This 2026! Start the year fierce, fabulous, and fully gwapa with the freshest ki...

SM Prime Holdings, Inc. (SM Prime) strengthens its position as a national leader in sustainable property development as it continues to deliver low-carbon office spaces, energy-efficient retail environments, and climate-resilient infrastructure across the Philippines. Through decades-long investments in innovation, clean energy, and strategic partnerships, SM Prime is reshaping the future of urban development—with sustainability at the core of every mall, office tower, and integrated destination it builds. A Sustainable Future for All Photo caption: A sustainable future for all. The iconic SM Mall of Asia—one of the world’s largest malls—stands as a benchmark for resilient, sustainable retail development, reinforcing SM Prime’s commitment to responsible and future-proofed business strategies. From Efficiency to Impact: Long-Term Energy Efficiency at Scale SM Prime began its energy efficiency journey as early as the 1990s, long before sustainability became an industry-wide requirement. ...

This February, SM Supermalls invites Filipinos to step into a season where romance and prosperity come together in one spectacular celebration. With Chinese New Year and Valentine’s Day happening back-to-back, visitors can look forward to a full month of experiences centered on love, luck, joyful traditions, and modern cultural fun. Whether you’re welcoming the Year of the Horse, planning a heartfelt date, or simply wanting to enjoy festive mall activities, SM Supermalls has created a lineup of immersive, photo-worthy, and family-friendly attractions designed to make every visit memorable. Find Love and Prosperity at the Lucky Feels Bazaar (February 1–28) Kickstart your February celebration at the Lucky Feels Bazaar, a first-of-its-kind pop-up that blends Valentine’s charm with Chinese New Year prosperity. This curated marketplace offers: Romantic giftables for partners, friends, or family Lucky charms, trinkets, and prosperity finds to attract good fortune in 2026 Cute novelty items t...

Cyberzone continues to champion responsible technology consumption by making e-waste disposal simple, accessible, and part of everyday mall habits. Through its strategic partnership with SM Cares, Smart Communications, and PLDT Home, Cyberzone has built a nationwide system of E-Waste Collection Drop-Off Points located inside SM Supermalls—giving Filipinos an easy, reliable way to dispose of old gadgets and broken electronics safely. This initiative directly supports Cyberzone’s #TechWeLikeZoneWeLove commitment: to guide communities toward smarter, safer, and more sustainable tech practices. By bringing e-waste solutions to where people already shop, dine, and spend time, Cyberzone ensures that sustainability becomes a normal part of the tech experience. Making Good Habits Convenient for All Launched in June 2024, the program rolled out dedicated e-waste collection bins across participating SM Supermalls nationwide. These drop-off points are positioned in highly visible and accessible m...

The SM Green Movement, SM Prime Holdings Inc.’s flagship sustainability initiative, continues to demonstrate how strategic, collective action can address environmental challenges at scale. Since its launch, the program has united communities, partners, and millions of mallgoers toward one mission: to protect and preserve the planet’s resources for present and future generations. Long before sustainability became an industry requirement, SM Prime understood that lasting environmental impact can only be achieved through consistent, community-driven, and long-term programs. This foresight guided the development of sustainability initiatives designed to evolve alongside shifting stakeholder expectations, regulatory landscapes, and shareholder responsibilities. Leveraging the national footprint of SM Supermalls, SM Prime embedded sustainability directly into mall operations—engaging customers, tenants, and local communities in everyday environmental action. This strategic “micro to macro” a...

Pickleball has officially found its home in SM Supermalls, solidifying the company’s leadership in fostering active lifestyles and accessible sports experiences for Filipinos. Through the SM Sports and Lifestyle Center (SLC), SM continues to grow the sport by expanding permanent pickleball court locations—including new sites at SM Center Shaw and SM Center Muntinlupa—providing athletes and enthusiasts more venues for both friendly and competitive play. By the end of 2025, SM Supermalls recorded 61 pickleball court locations nationwide, with 37 permanent courts, the largest number among any mall operator in the Philippines. This expansion reinforces SM’s mission to support the growing pickleball community and deliver world-class sports facilities to customers of all ages and skill levels. Empowering the Growing Pickleball Community in the Philippines Through its launch of SM Active Hub, the country’s largest sports playground, SM Supermalls has energized the local pickleball movement. E...

Under the SM for MSMEs program, homegrown brands such as Alamanga and Rainbow Scoops continue to scale their presence by bringing proudly Filipino products closer to communities across the country—showing that when small businesses are given the right platform, they grow, thrive, and uplift local economies. After a year of strong momentum, SM Supermalls enters 2026 with a sharpened mission: to strengthen the country’s micro, small, and medium enterprises (MSMEs) by leveraging its nationwide mall network to deliver real business growth opportunities. As the backbone of the Philippine economy, MSMEs remain central to job creation, community development, and sustainable national progress. Through the SM for MSMEs program, SM Supermalls supported 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, and in-line stores. Since the program’s enhanced rollout in March 2024, it has empowered 2,288 unique MSMEs, provid...

SM Supermalls is ushering in a bold new chapter as a truly Mall for All, highlighted by historic milestones unveiled during this year’s National Autism Consciousness Week (NACW). Through its Corporate Social Responsibility arm, SM Cares, the company reaffirmed its commitment to accessibility, empathy, and inclusive design with nationwide programs created to enhance the mall-going experience of Filipinos on the autism spectrum. Throughout the week-long celebration, SM Supermalls rolled out innovations emphasizing acceptance, appreciation, and a deeper understanding of neurodiversity in everyday public spaces. These efforts spotlight SM’s mission to build welcoming places where every customer feels valued, comfortable, and safe. “This year’s celebration of NACW marks a significant step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the first-ever ‘SM Sensory Lab’—the country’s only dedicated mall space for people with sensory processing challenges,” sai...

No Compromises. No Settling. Just Great Food to Start Your Best Year Yet. For 2026, it’s time to raise your standards—starting with your cravings. This is the year you stop settling for “okay” meals, last-minute choices, or food that feels like an afterthought. Whether you’re snacking, feasting, exploring bold flavors, or choosing healthier options, SM Supermalls is making sure every craving of yours is worth it. Across the Metro, new restaurants and food concepts are opening in your favorite SM malls, bringing fresher ideas, bolder flavor profiles, and more exciting dining experiences than ever before. These new spots prove why SM remains the most loved mall in the Philippines—it gives you places that keep leveling up your cravings and your everyday dining moments. Before your calendar fills up with plans, here’s the ultimate 2026 promise: No more compromising on your cravings. No more settling. Only food worth showing up for. NON-NEGOTIABLE #1: Snacks Shouldn’t Feel Like Fillers Snac...

The year 2026 has officially begun—and it’s already shaping up to be a year of bold moves, fresh starts, and long-planned goals finally coming to life. This isn’t a soft reset or a quiet beginning; it’s a hard launch into a year filled with confidence, self-expression, and unforgettable experiences. Across your most loved SM Supermalls in Metro Manila, exciting new lifestyle, fashion, fitness, and wellness concepts are opening their doors. These are stores and spaces designed to fit seamlessly into your everyday routine—giving you more reasons to step out, explore, and live your best life this 2026. Whether you’re upgrading your daily essentials, building new habits, or finding places that help you express who you are, SM Supermalls has something new for you. So go ahead—walk in with intention and walk out with your best self. Upgrades People Will Notice Some upgrades don’t need an announcement—they speak for themselves. Whether it’s the way you smell, the atmosphere of your home, or t...

Largest Athlete Participation and Philippines’ Best Medal Haul Signal a Growing Pool of Future Skating Champions SM Supermalls continues to cement its role as the home of Philippine ice sports as it proudly hosts the 2026 Southeast Asian (SEA) Open Short Track Speed Skating Trophy for the third consecutive year. With the competition returning to the Philippines, SM highlights the country’s momentum in the international ice sports arena—an opportunity the mall operator hopes will accelerate the development of young Filipino skating talent. The SEA Trophy, designed as an entry-level international short track speed skating competition, provides an accessible yet highly structured training ground for athletes who are beginning to compete on the world stage. It has become an essential stepping stone for skaters seeking international exposure, professional experience, and opportunities to measure their skills against fellow athletes across Asia. “We are thrilled with the results of this year...

When the COVID-19 pandemic brought the Philippines to a standstill, one of the most deeply felt disruptions was the sudden halt of public transportation. With strict social-distancing measures in place, millions of Filipinos lost access to everyday transport options that once enabled them to work, buy essentials, and reach vital services. In the absence of jeepneys, buses, and trains, biking quickly became a lifeline—empowering households to move safely and independently amid mobility restrictions. Recognizing the urgency to support both its customers and surrounding communities, SM Supermalls stepped forward with a strong commitment to advancing Active Mobility in the Philippines. What began as a crisis response organically evolved into a long-term sustainability initiative. Today, SM Supermalls is regarded as one of the country’s most consistent and extensive advocates of bike-friendly spaces, with comprehensive programs implemented across all of its malls nationwide. This commitment...

Filipino creativity took center stage as micro, small, and medium enterprises (MSMEs) showcased eco-friendly, design-driven, and proudly local products at the National Trade Fair held at SM Megamall, reinforcing the growing movement to support homegrown brands across the country. The event gathered entrepreneurs, shoppers, and partner organizations in a vibrant celebration of innovation, sustainability, and Filipino talent—proving once again that local enterprises are a powerful force in the national economy. Visitors explored a diverse selection of locally made furniture, fashion, accessories, and handicrafts, each booth offering a unique story of passion, perseverance, and craftsmanship. From sustainable materials to culturally inspired designs, the fair highlighted how Filipino MSMEs continue to evolve—embracing responsible production while maintaining creativity and authenticity in every product. Supporting MSMEs Through Community and Collaboration The National Trade Fair at SM Sup...

The Philippine International Pyromusical Competition 2026 returns—and this year’s edition is bigger, brighter, and more explosive than ever. Happening at the iconic Seaside Boulevard of SM Mall of Asia, the country’s premier fireworks competition transforms into a fully maxed-out experience built for how Gen Z hangs out, captures memories, and shares them online. With massive crowds, world-class pyrotechnic shows, and a festival-like atmosphere, this year’s Pyromusical raises the bar for entertainment in Manila. A Global Pyromusical Showdown Like No Other The 2026 edition promises an elevated spectacle, featuring high-impact fireworks displays synced to powerful music and immersive soundscapes. Each night brings a world-class duel between leading pyrotechnic teams from around the globe, pushing creativity and precision to new heights. Expect bigger bursts, cleaner timing, and show-stopping sequences designed to light up the Manila skyline. These fireworks are crafted not just for the s...

As the Philippines enters a new year filled with promise and possibility, SM Supermalls continues to champion accessible employment opportunities for Filipinos across the country. Following a landmark year of impactful hiring initiatives, the success of SM Job Fairs in 2025 proves one thing: when public-private sectors come together to empower communities, lives change. In 2026, SM Supermalls strengthens this commitment even further—ushering in bigger opportunities, wider reach, and a more energized push to connect job seekers to meaningful careers through its nationwide job fair program. A Powerful 2025: Real Outcomes, Real Impact The year 2025 demonstrated how SM Supermalls has evolved traditional recruitment events into a full-scale career development ecosystem. These job fairs brought employers, government agencies, training partners, and thousands of job seekers together—all inside safe, accessible, community-centered SM malls. 2025 Performance at a Glance 198 job fairs nationwid...

The New Year marks the perfect moment to embrace a bigger, bolder chapter—one filled with blazing-hot adventures, fresh beginnings, and unforgettable experiences. As we officially close the door on 2025 and welcome the clean slate of 2026, SM Supermalls is ready to take your celebrations to a whole new level. This year, Cebu gets its newest crown jewel in retail, dining, and lifestyle: SM J Mall, the newest must-visit destination for trendsetters, shoppers, and explorers alike. Whether you're craving a major style upgrade, searching for unique lifestyle finds, or simply looking to ignite your year with vibrant energy, SM J Mall Cebu is your go-to hub for everything trendy, exciting, and delightfully unexpected. Trendy Finds and Explosive Surprises at KKV Kick off 2026 with a shopping spree at KKV, the newly opened lifestyle haven turning heads across Cebu. This vibrant store is packed floor-to-ceiling with trending essentials—from beauty and skincare must-haves to tasty snacks, aes...