Aura Mom

Right in the heart of Tomas Morato in Quezon City, touted as the “Entertainment Capital of the Philippines,” lies The Tribute Hotel Quezon City, a chic and comfy hotel quietly making its mark as one of the city’s newest lifestyle destinations for staycations or dazzling celebrations. An establishment that blends comfort, thoughtful design, and a sense of ease that feels both modern, welcoming, and rejuvenating, The Tribute Hotel had its soft opening in November 2024. Since then, the hotel has been drawing attention for offering a refined yet relaxed stay experience in one of Quezon City’s most vibrant neighborhoods. With a design that eyes both business and leisure travelers, The Tribute Hotel offers well-appointed rooms that balance function and comfort. Currently available for booking are the Deluxe Room and Superior Twin Room, both equipped with lifestyle essentials such as flat-screen TVs, unlimited Wi-Fi, safety deposit boxes, mini refrigerators, kettles, and complete bathroom ame...

Water is one of the planet’s most essential yet increasingly limited resources. Across the Philippines, fast-growing cities are experiencing mounting pressure on their water supply as rapid urbanization, population growth, and climate change continue to stretch what local systems can provide. With these challenges becoming more complex each year, sustainable water management is no longer optional—it is a critical responsibility for businesses and communities alike. For SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, this responsibility is embedded at the core of its operations. By prioritizing water efficiency and investing in long-term solutions, SM Prime aims to help secure a water-resilient future not only for its developments but also for the communities they serve. Today, the company records a portfolio-wide water intensity of 0.44 m³/m²/year, a performance that surpasses efficiency standards upheld by some of the world’s leading...

For 27 years, Gardenia has led the industry in modernizing breadmaking in the country and in offering daily fresh bread to Filipino families nationwide. In line with the company’s mission to provide an assortment of great-tasting and enjoyable bakery, food and beverage products, Gardenia introduced new brands that greatly complement its freshly baked breads. A new era which began with Delicia, the company’s very own chocolate spread formulated to delight homes, Gardenia’s journey towards diversifying reached a new milestone in 2023 with the introduction of a new coffee brand, Coffee Smile, which brings joy and satisfaction in every cup, and Happy Mie, an authentic mi goreng instant fried noodle produced in Indonesia, where the best mi goreng is made. Delightfully Delicious with Delicia! Delicia Chocolate Spread is a delightful treat for anyone who loves chocolate! Available in Hazelnut Chocolate and Milky Chocolate, Delicia offers a rich, creamy texture that’s perfect for spreading on ...

Great meals don’t just fill you up—they invite you in, linger with you long after the last bite, and give you every reason to come back for more. This season, SM Supermalls welcomes you to a bold new era of dining—one shaped by exciting flavors, global inspirations, and well-loved favorites refreshed for the modern foodie. Whether you’re in the mood for comfort, craving something indulgent, or simply looking for your next everyday go-to, this curated lineup of food destinations is here to spark joy, ignite curiosity, and shape memorable moments over good food. From the depth of Japanese cuisine to the craftsmanship behind world-class coffee and chocolate, each first in this evolving selection brings something new to the table. And through every discovery, one thing remains true: at SM Supermalls, we continue to grow, innovate, and evolve with you—proving again and again that we’ve truly got it all for you. A Journey Through Japan When it comes to flavors that are both comforting and in...

SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially launched Digital Corners inside SM Job Fairs—an initiative unveiled during the J.O.B.S. Immersion for SHS 2025 program held at the Skydome of SM City North EDSA. This milestone represents a significant step forward in equipping young Filipinos, especially Senior High School (SHS) learners, with the digital competencies needed to thrive in an increasingly technology-driven job market. DICT Secretary Henry Aguda and SM Supermalls Vice President for Mall Operations Junias Eusebio formalized the partnership through a memorandum of understanding (MOU), reaffirming their shared commitment by signing the Pledge of Commitment Wall. This symbolic gesture highlights both institutions’ united mission: to open real-world opportunities that help young Filipinos become future-ready. Digital Corners: Free, Accessible Digital Upskilling for All Designed as an innovative and open-access...

As climate change continues to intensify weather patterns across the Philippines, the need for proactive and community-centered disaster mitigation has never been more urgent. Heavier rainfall, more frequent flooding, and unpredictable weather events place increasing pressure on local infrastructure, making resilience a shared responsibility. In response, SM Prime Holdings, Inc. (SM Prime) continues to expand its climate-adaptive initiatives, with SM City La Union becoming the latest mall to integrate a rainwater catchment system into its development. Now the 30th mall under SM Prime to feature such facility, SM City La Union strengthens the company’s growing network of climate-resilient infrastructure nationwide. Designed to manage stormwater efficiently, SM’s catchment systems are engineered to collect, store, and control the release of large volumes of rainwater during heavy downpours. Instead of allowing stormwater to rush directly into drainage systems—where it could contribute to...

Metro Manila has always been a place where choices define the experience—whether you’re discovering a new go-to item, exploring emerging lifestyle trends, or stumbling upon something you didn’t know you needed. This season, SM Supermalls introduces a fresh lineup of openings that spark curiosity, invite you to explore, and offer thoughtfully curated finds that elevate your every day. From the latest fashion arrivals to lifestyle essentials, these new offerings seamlessly fit into how Manileños live, move, and express themselves. At SM Supermalls, a bold new era of evolving experiences awaits. Every addition—whether a global fashion brand, a new lifestyle concept, or a tech innovation—is thoughtfully chosen to meet the dynamic needs of today’s urban shopper. These are finds that grow with you, shape your routines, and add that extra spark to your daily lifestyle. With each new opening, SM continues to reaffirm one thing: no matter what you’re looking for, SM’s got it all for you. Step i...

The Commission on Elections (COMELEC) and SM Supermalls have formally renewed their partnership for voter registration and mall voting in preparation for the 2026 Barangay and Sangguniang Kabataan (SK) Elections. The renewed agreement was sealed through a Memorandum of Agreement (MOA) signing held on December 2 at the COMELEC Office in Intramuros, Manila, further strengthening both institutions’ commitment to providing accessible, secure, and convenient voter services for Filipinos nationwide. The MOA signing ceremony was attended by COMELEC Chairman George Garcia, Commissioner Rey E. Bulay, key COMELEC officials, and SM Supermalls executives led by Vice President for Mall Operations Junias Eusebio and Assistant Vice President Royston Cabunag. The event highlighted the continued collaboration between the public and private sectors to enhance democratic participation through innovative approaches that meet the evolving needs of voters across the country. In his remarks, SM Supermalls VP...

As water security increasingly challenges communities across the Philippines, SM City Baguio is demonstrating how innovation and sustainability can go hand in hand. Nestled in the lush highlands of Baguio, the mall has implemented a pioneering rainwater treatment facility that captures, purifies, and stores rainwater, transforming it into potable water that supports both mall operations and the community’s long-term water resilience. Harnessing Nature Sustainably Baguio City is known for its frequent rainfall, yet access to water remains limited. Local residents often contend with rationed water supply from the Baguio Water District, with some neighborhoods receiving water only twice a week to fill their household tanks. When these supplies run out, families must rely on deliveries from private water providers—a costly and sometimes unreliable solution. In response, SM City Baguio’s rainwater treatment system offers a practical, sustainable alternative. Through advanced filtration and ...

A new vibrancy is taking over Davao as SM Lanang welcomes an exciting lineup of stores, making every visit feel like a fresh discovery. With each opening, the city becomes even more truly madayaw—welcoming, lively, and full of energy. From crave-worthy dishes to the latest fashion trends and immersive entertainment experiences, there’s something for every Davaoeño to explore, enjoy, and share. In this new era of SM Supermalls, every corner is designed to inspire, surprise, and delight. Culinary Adventures That Satisfy Every Craving Food is at the heart of every memorable outing, and SM Lanang has carefully curated dining experiences that cater to every palate. Whether you’re in the mood for comforting Japanese favorites or a global culinary journey, the new offerings are designed to satisfy every craving. Hakura Udon, opening its first Mindanao branch on the 2nd Level, North Wing, invites diners to experience authentic Japanese flavors in a warm, welcoming setting. Their signature hand...

With the 30th Conference of the Parties (COP30) taking place in Belem, Brazil, this November, the global focus on actionable solutions for the planet’s climate crises has never been more urgent. For SM Prime Holdings, Inc., this pivotal moment underscores the importance of its commitment to sustainability—not just as a corporate responsibility, but as a guiding principle that shapes its operations, partnerships, and long-term strategy. The company’s journey toward achieving Net Zero by 2040 has evolved into a unifying goal across its vast portfolio, emphasizing strengthened implementation, innovative partnerships, and resilience in the face of climate challenges. Empowered Partnerships for a Low-Carbon Future Addressing the “energy trilemma”—the intertwined challenges of security, affordability, and sustainability—is particularly relevant for businesses in property development and urban planning. For SM Prime, these challenges are opportunities to redefine energy consumption, expand re...

Metro Cebu is stepping into a season of fresh discoveries and feel-good experiences as SM Supermalls unveils an exciting array of new finds. From cozy spots to unwind to playful lifestyle stores and crave-worthy dining, this is the perfect time to explore something new. Whether you’re indulging in a long weekend, grabbing a quick bite, or taking a pause from your busy routine, SM Supermalls invites you to savor moments that are thoughtfully curated for the way you live, connect, and relax. In this bold new era, evolving finds are here to elevate everyday experiences—making the spaces you already love even more special. From dining and shopping to lifestyle and wellness, everything is chosen to inspire joy, spark creativity, and bring people together, because at SM Supermalls, we truly have it all for you. Where Delight Awaits You in SM City Cebu Located in the heart of the city, SM City Cebu continues to surprise and delight with an expanded selection of brands, dining, and lifestyle e...

Davao is stepping into a bold new chapter this month as SM Supermalls unveils an exciting era of fresh experiences curated just for you. SM City Davao, the first and largest SM mall in Mindanao, proudly opens its Expansion Building—a sprawling addition designed to elevate shopping, dining, and leisure in the city. With over 120,000 square meters of added space, this expansion isn’t just bigger—it’s smarter, trendier, and crafted to create unforgettable moments for every Davaoeño. Whether you’re hunting for your next Instagram-worthy photo or seeking unique lifestyle finds, the new SM City Davao promises an unmatched mix of experiences. Culinary Delights That Will Tantalize Your Taste Buds Food lovers are in for a treat. The Expansion Building brings a carefully curated lineup of restaurants that combine local flavors, international cuisine, and contemporary dining experiences. Brique – Hailing from Cebu, Brique brings the beloved flavors of the Visayas for the first time to Davao. Loca...

Life becomes more exciting when you open yourself to discovering new things—whether it’s checking off simple errands, indulging in your cravings, or diving into memorable adventures with friends and family. At SM Supermalls, these moments of discovery become even more accessible. With a growing lineup of first-in-Cebu brands and fresh lifestyle concepts, the best experiences are now easier to enjoy, right here where you are. This year marks a New Era of Firsts, giving Cebuanos more reasons to explore, try something new, and create moments worth celebrating. No need to travel far; SM Supermalls is bringing the country’s most loved dining spots, top lifestyle destinations, and innovative entertainment experiences straight to Cebu. Sweet & Savory Must-Visits at SM City Cebu Food lovers are in for a treat with a wave of exciting culinary openings. Leading the pack is YAYOI, the newly opened Japanese restaurant offering authentic Teishoku—complete, well-balanced meals featuring a main e...

As Philippine cities continue to grow and climate conditions become increasingly unpredictable, water security has emerged as a critical concern for both communities and industries. SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, addresses this challenge by prioritizing water efficiency and establishing long-term systems that ensure responsible and resilient water use across its properties. For SM Prime, water is not merely an operational requirement—it is a finite resource that must be protected. Through years of investment in innovation, engineering, and community engagement, SM Prime has developed a comprehensive water management strategy that supports environmental sustainability while enhancing the overall customer experience in its malls. Today, SM Prime proudly maintains a portfolio-wide water intensity of 0.44 m³/m²/year, surpassing several global standards for water efficiency. This achievement reflects the company’s commitme...

Jobstreet by SEEK Philippines, in partnership with SM Supermalls, successfully gathered entrepreneurs, industry leaders, business owners, educators, and key ecosystem partners at the MSME Summit 2025 held at the Music Hall of SM Mall of Asia. The landmark event underscored the joint mission of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs)—long recognized as the backbone of the Philippine economy. In her opening address, Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, emphasized that the summit serves as both a learning platform and a catalyst for business growth. She highlighted how MSMEs make up the majority of registered businesses in the country and play a crucial role in job creation, community development, and nationwide economic resilience. The summit, she said, reaffirms Jobstreet’s commitment to providing MSMEs with accessible hiring solutions, technological support, and strategic insights needed to scale ...

Estancia de Lorenzo celebrated the start of the holiday season with a successful Christmas Village Lighting event, filled with festive activities and community spirit. The day featured a vibrant "Samu’t Sari Bazaar" with non-food vendors, alongside the opening of food concessionaires and classic Filipino games. The Brass and Percussion Symphonic Band provided lively entertainment throughout the afternoon. Ms. Leah Durante, Sales, Marketing, and Events Manager at Estancia de Lorenzo, warmly welcomed guests. A key moment was the announcement of the "Virtual Parol" Project beneficiary by Business Director Ms. Katrina Lorenzo-Casajeros, which highlighted the company's commitment to community support. Adding to the festive atmosphere, the Libad Dancers of Guinayang High School delivered a special Christmas dance performance. In commemoration of Estancia de Lorenzo's 9th Founding Anniversary, an AVP showcasing the resort's milestones and the 2024 "Pamasko...

As the season of joy and celebration approaches, Montesa Medical Group Aesthetic Center marks a remarkable milestone—25 years of beauty, confidence, and care. Founded by Dr. Anna Montesa, President and Medical Director of Montesa Medical Group, the brand stands as a trusted leader in the field of aesthetic medicine, wellness, and age management. From its beginnings to becoming a trusted name in aesthetics, Montesa has redefined beauty as more than just appearance—it’s about empowerment, self-love, and transformation. Today, its signature blend of science, artistry, and compassion continues to inspire clients from all walks of life. With its premier clinic located at The Manila Hotel, Montesa Medical Group also welcomes clients at its Tomas Morato (Quezon City), Ayala Malls Circuit (Makati), and SM North EDSA branches. Each clinic offers a luxurious sanctuary for advanced aesthetic procedures, skin rejuvenation, body contouring, and holistic wellness programs—all designed to bring out t...