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SM Prime Holdings, Inc. (SM Prime) strengthens its position as a national leader in sustainable property development as it continues to deliver low-carbon office spaces, energy-efficient retail environments, and climate-resilient infrastructure across the Philippines. Through decades-long investments in innovation, clean energy, and strategic partnerships, SM Prime is reshaping the future of urban development—with sustainability at the core of every mall, office tower, and integrated destination it builds. A Sustainable Future for All Photo caption: A sustainable future for all. The iconic SM Mall of Asia—one of the world’s largest malls—stands as a benchmark for resilient, sustainable retail development, reinforcing SM Prime’s commitment to responsible and future-proofed business strategies. From Efficiency to Impact: Long-Term Energy Efficiency at Scale SM Prime began its energy efficiency journey as early as the 1990s, long before sustainability became an industry-wide requirement. ...

This February, SM Supermalls invites Filipinos to step into a season where romance and prosperity come together in one spectacular celebration. With Chinese New Year and Valentine’s Day happening back-to-back, visitors can look forward to a full month of experiences centered on love, luck, joyful traditions, and modern cultural fun. Whether you’re welcoming the Year of the Horse, planning a heartfelt date, or simply wanting to enjoy festive mall activities, SM Supermalls has created a lineup of immersive, photo-worthy, and family-friendly attractions designed to make every visit memorable. Find Love and Prosperity at the Lucky Feels Bazaar (February 1–28) Kickstart your February celebration at the Lucky Feels Bazaar, a first-of-its-kind pop-up that blends Valentine’s charm with Chinese New Year prosperity. This curated marketplace offers: Romantic giftables for partners, friends, or family Lucky charms, trinkets, and prosperity finds to attract good fortune in 2026 Cute novelty items t...

Cyberzone continues to champion responsible technology consumption by making e-waste disposal simple, accessible, and part of everyday mall habits. Through its strategic partnership with SM Cares, Smart Communications, and PLDT Home, Cyberzone has built a nationwide system of E-Waste Collection Drop-Off Points located inside SM Supermalls—giving Filipinos an easy, reliable way to dispose of old gadgets and broken electronics safely. This initiative directly supports Cyberzone’s #TechWeLikeZoneWeLove commitment: to guide communities toward smarter, safer, and more sustainable tech practices. By bringing e-waste solutions to where people already shop, dine, and spend time, Cyberzone ensures that sustainability becomes a normal part of the tech experience. Making Good Habits Convenient for All Launched in June 2024, the program rolled out dedicated e-waste collection bins across participating SM Supermalls nationwide. These drop-off points are positioned in highly visible and accessible m...

The SM Green Movement, SM Prime Holdings Inc.’s flagship sustainability initiative, continues to demonstrate how strategic, collective action can address environmental challenges at scale. Since its launch, the program has united communities, partners, and millions of mallgoers toward one mission: to protect and preserve the planet’s resources for present and future generations. Long before sustainability became an industry requirement, SM Prime understood that lasting environmental impact can only be achieved through consistent, community-driven, and long-term programs. This foresight guided the development of sustainability initiatives designed to evolve alongside shifting stakeholder expectations, regulatory landscapes, and shareholder responsibilities. Leveraging the national footprint of SM Supermalls, SM Prime embedded sustainability directly into mall operations—engaging customers, tenants, and local communities in everyday environmental action. This strategic “micro to macro” a...

Pickleball has officially found its home in SM Supermalls, solidifying the company’s leadership in fostering active lifestyles and accessible sports experiences for Filipinos. Through the SM Sports and Lifestyle Center (SLC), SM continues to grow the sport by expanding permanent pickleball court locations—including new sites at SM Center Shaw and SM Center Muntinlupa—providing athletes and enthusiasts more venues for both friendly and competitive play. By the end of 2025, SM Supermalls recorded 61 pickleball court locations nationwide, with 37 permanent courts, the largest number among any mall operator in the Philippines. This expansion reinforces SM’s mission to support the growing pickleball community and deliver world-class sports facilities to customers of all ages and skill levels. Empowering the Growing Pickleball Community in the Philippines Through its launch of SM Active Hub, the country’s largest sports playground, SM Supermalls has energized the local pickleball movement. E...

Under the SM for MSMEs program, homegrown brands such as Alamanga and Rainbow Scoops continue to scale their presence by bringing proudly Filipino products closer to communities across the country—showing that when small businesses are given the right platform, they grow, thrive, and uplift local economies. After a year of strong momentum, SM Supermalls enters 2026 with a sharpened mission: to strengthen the country’s micro, small, and medium enterprises (MSMEs) by leveraging its nationwide mall network to deliver real business growth opportunities. As the backbone of the Philippine economy, MSMEs remain central to job creation, community development, and sustainable national progress. Through the SM for MSMEs program, SM Supermalls supported 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, and in-line stores. Since the program’s enhanced rollout in March 2024, it has empowered 2,288 unique MSMEs, provid...